Nucleus Research used data from 47 companies for the analysis, eventually concluding that the average “half life of data” for tactical decision makers is 30 minutes or less.
“Decision tempos are tactical (driving process changes in near real time), operational (driving changes that take days or weeks to implement), or strategic (driving changes that become part of a quarterly or longer planning and implementation process).” “The value of data diminishes based on the cadence of decisions,” read the beginning of the report. That’s the conclusion drawn by a recent report from Nucleus Research, which tried to determine how long an average piece of data could remain valuable to an organization. Data, like radioactive materials, has a half-life.